Privacy Policy

This Privacy Policy describes how Asimov Stores collects, uses, discloses, and protects the personal information of individuals who use our online marketplace platform and associated services (the “Services”) as buyers within the United States. We comply with U.S. federal and state laws including CCPA/CPRA, VCDPA, CPA, CTDPA, UCPA, COPPA, and the FTC Act.

1. Personal Data We Collect

We collect information directly from you, automatically through your interactions, and from third parties. Categories include:

  • Identifiers: name, alias, postal address, IP address, email, account name.

  • Commercial data: purchase records, purchase history, consumption trends.

  • Internet/electronic activity: browsing, searches, interactions with ads.

  • Geolocation data (if permitted).

  • Financial data: payment details (processed securely by third-party providers).

  • Inferences: preferences, behaviors, characteristics.

  • Sensitive data (with consent where required): login credentials, precise location, voluntarily provided demographic data.

2. Use and Purpose of Information

We use personal data to:

  • Provide, improve, and secure Services.

  • Process orders, manage accounts, and provide support.

  • Personalize content and product recommendations.

  • Conduct marketing and targeted advertising (opt-out available).

  • Perform internal analytics and research.

  • Ensure security, prevent fraud, and comply with laws.

3. Your State-Specific Privacy Rights

Residents of California, Virginia, Colorado, Connecticut, and Utah have rights to:

  • Know and access personal information.

  • Correct inaccuracies.

  • Delete information (subject to exceptions).

  • Data portability.

  • Opt out of sale or sharing of personal information for targeted ads.

  • Limit the use of sensitive personal information.
    We will not discriminate against you for exercising your rights. Denials may be appealed in Virginia, Colorado, and Connecticut.

4. Third-Party Sharing and Disclosure

We may share data with:

  • Service providers: payment processors, hosting, analytics, order fulfillment.

  • Sellers: limited data needed to complete orders (not payment info).

  • Advertising and social media partners: for targeted marketing (opt-out available).

  • Legal and regulatory entities: to comply with laws and protect rights.

  • Business transfers: in case of mergers, sales, or restructuring.

5. Data Security and Retention

We use administrative, technical, and physical measures such as encryption, access controls, and security audits. Retention is limited to what is necessary for business, legal, or regulatory purposes, after which data is securely deleted or anonymized.

6. Cookies, Tracking Technologies, and Online Advertising

We use cookies, web beacons, pixels, and similar technologies to:

  • Enable platform functionality.

  • Analyze performance and usage.

  • Remember user settings.

  • Deliver targeted advertising.
    You may adjust browser or platform privacy settings, reject cookies, or use the Global Privacy Control to opt out.

7. Information Concerning Minors

Our Services are not directed to children under 13. We do not knowingly collect their data. Under COPPA, we delete such information if discovered. California law requires opt-in consent for users under 16 before any sale or sharing of data.

8. How to Contact Us and Submit Requests

You can exercise privacy rights or ask questions by:

  • Submitting an online request form.

  • Calling our toll-free number.

  • Emailing our privacy office.
    Verification of identity is required. We respond within 45 days, extendable for complex cases, and provide reasons for denials with an option to appeal.

9. Updates to This Privacy Policy

We may update this Policy at any time. Changes will be posted with the updated “Last Updated” date. Material changes may include email or homepage notifications. Continued use of the Services constitutes acceptance of updates.

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